把谈判从个人天赋， 升级为组织能力。 From personal talent, to organizational capability.
RDNP · Real Deal Negotiation Program——以《逆势谈判》方法论为内核的商务谈判训战体系。 5C 系统筹划 × 8P 全过程导航 × 36 计 36 忌实战出招，从一天认知重建到组织级 Playbook 沉淀： 让每一次上桌，都是一次可筹划、可复盘、可复制的系统工程。
RDNP — the Real Deal Negotiation Program. A train-by-fighting system built around the 5C planning model, the 8P process map, and the 36 Tactics / 36 Taboos — scaling from a one-day reset to organization-level playbooks. Every deal becomes plannable, reviewable, repeatable.
谈判，是利润的最后一道闸门。 The last gate your profit passes through.
报价之后、签字之前——企业真金白银的得失，都发生在谈判桌上。 After the quote, before the signature — real money changes hands at the table.
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PAIN 01
靠直觉Intuition-driven
临场发挥时灵时不灵——赢了说不清为什么赢，下一场就复制不了。
Brilliant one day, baffled the next. Wins you can't explain are wins you can't repeat.
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PAIN 02
靠本能Instinct traps
同一类本能错误反复出现：免费让步、自降筹码、被对方节奏带着走。
The same reflex errors recur: free concessions, self-discounting, losing the tempo to the other side.
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PAIN 03
靠个人Hero-dependent
经验长在个人身上，没有沉淀进流程与组织——人一走，能力就走。
Capability lives in individuals, not in process. When they leave, it leaves with them.
RDNP 的回答：把谈判变成可筹划、可训练、可复盘、可沉淀的系统工程。 The RDNP answer: make negotiation plannable, trainable, reviewable, and institutional.
一套谈判操作系统，道法术器四层闭环。 One negotiation operating system, four layers deep.
内核只有两个字：取舍。少赢多得 — Win Less, Get More. At the core, one idea: trade-offs. Win less, get more.
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道
第一性原理The Way
谈判的内核是取舍，不是赢。围绕取舍，谈判通过信息交互、价值交换、决策机制三要素运行。
Negotiation is trade-offs, not winning — run on three engines: information exchange, value exchange, decision mechanics.
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法
框架方法The Frameworks
5C 系统筹划拆开黑箱，8P 八段锦导航全过程，360 谈判魔盘分析权力与筹码。
5C planning cracks the black box; the 8P map navigates the process; the 360 wheel reads power and leverage.
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术
实战招式The Moves
36 计——可按场景调用的动作库；36 忌——本能错误的拦截清单。出招有谱，犯错有闸。
36 Tactics: moves on call, by scenario. 36 Taboos: instinct errors intercepted before they cost you.
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器
工具沉淀The Tools
谈判筹划工具表、场景 Playbook 与 SOP、5C Planner 数字工作台——能力固化为组织资产。
Planning worksheets, scenario playbooks and SOPs, the 5C Planner workbench — capability hardened into assets.
上桌前 5C，桌面上 8P。 5C before the table. 8P at it.
5C 把谈判黑箱拆成五个抽屉；8P 告诉你现在在哪、下一步踩油门还是踩刹车。 5C splits the black box into five drawers; 8P tells you where you are — and whether to accelerate or brake.
点击图中任一模块，右侧展开说明Tap any block to expand its meaning
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C·1
Core 核心诉求
拿不到什么，我就不能下桌？
What can't I leave the table without?
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C·2
Constraints 限制因素
什么不能碰，什么不能突破？
What is untouchable — for us and for them?
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C·3
Concessions 妥协空间
我可以让什么，每次让多少，换什么？
What can I trade, in what steps, for what in return?
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C·4
Conditions 表外条款
主冲突之外，还有什么变量可以创造交换？
Beyond the headline issue, what variables create exchange?
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C·5
Claim 主张开价
我上桌表达出来的方案是什么？
What do I actually put on the table?
点击任一阶段，右侧展开动作要点Tap any phase for its key move
- P·1Plan筹划用 5C 把谈判黑箱拆开Crack the black box with 5C
- P·2Preamble开局设定基调、议程与期望Set tone, agenda, expectations
- P·3Probe切入探明对方的真实问题Surface the real problem
- P·4Propose提案用具体方案推动谈判Drive with a concrete offer
- P·5Package揉合以彼之所取，换己之所需Re-bundle: trade what they value
- P·6Proceed推进条件式让步，绝不免费Concede on condition — never free
- P·7Protocol协定锁定条件、风险与执行Lock terms, risk, execution
- P·8Practice实践落地执行，复盘沉淀Deliver, debrief, bank the lessons
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Library
36 计 · 谈判动作库The 36 Tactics
按筹划、探测、开局、让步、收口五类场景调用的实战招式。
Field moves organized by scenario — planning, probing, opening, conceding, closing.
浏览 36 计 →Browse the Tactics → -
Firewall
36 忌 · 错误拦截The 36 Taboos
把谈判中最贵的本能反应——逐条命名、逐条拦截。
The costliest reflexes in negotiation — named one by one, intercepted one by one.
浏览 36 忌 →Browse the Taboos → -
Knowledge Base
RDNP 完整知识库The full RDNP library
360 谈判魔盘、次级工具、心法 Mantra——完整体系在线版。
The 360 wheel, secondary tools, and core mantras — the complete system online.
进入知识库 →Enter the library →
五维训战，而不是单向讲授。 Five-dimensional drilling, not one-way lecturing.
理论只占约 15%，其余时间都在练、在看、在复盘——这是李雪松的五维教学方法 ©。 Only ~15% is theory; the rest is drilling, watching and debriefing — Robi Li's 5-Dimensional Learning Method ©.
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维度 01
理论筑基Theory
先把谈判逻辑系统讲透：5C / 8P 是一套「操作系统」，不是零散技巧。
The logic first — 5C and 8P as one operating system, not scattered tips.
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维度 02
实战演练Live drills
约 85% 课时真刀真枪：真实商业案例，双边 / 三方对抗。
~85% of class is sparring — real cases, two- and three-party matches.
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维度 03
录像记录On camera
全程录像：每一次开价、让步、停顿都留痕，可回看。
Filmed throughout — every offer, concession and pause on tape.
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维度 04
上帝视角Bird's-eye
抽身观摩他人对谈，以旁观者视角读懂攻防节奏。
Step out and watch others negotiate — read the play as an observer.
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维度 05
逐真复盘Debrief
双师逐帧点评，把「为什么赢 / 输」沉淀成下一次的动作。
Twin-coach, frame-by-frame review — turn "why" into next time's moves.
从个人能力到组织资产，四级递进。 Four rungs — from skill to institutional asset.
按人群与目标取用：一天校准认知，两天半建立系统，组织级沉淀打法。 Pick by audience and ambition: one day to recalibrate, 2.5 to build the system, then make it institutional.
价值递进：1 天课程即时止损→ANW 短期创效、形成系统能力→MNP 长期壁垒、沉淀组织级谈判能力。 The progression: one day stops the bleeding → ANW builds the system and pays back fast → MNP turns it into a durable organizational moat.
课程会结束，体系留在组织里。 The course ends. The system stays.
角色、打法、教练、工具——四个抓手，把谈判能力固化为组织资产。 Roles, playbooks, coaches, tools — four anchors that make capability institutional.
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Roles
谈判铁三角The Iron Triangle
架构师 Architect 设计系统与把关，攻坚官 Taskmaster 主导硬仗，僚机 Wingman 控节奏稳信息——辅助不越位，补位不缺位。
Architect designs and gatekeeps; Taskmaster leads the hard fights; Wingman holds tempo and information. Support without overstepping.
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Playbooks
场景 Playbook 与 SOPScenario playbooks & SOPs
销售、采购、合同等高频场景的打法手册——新人照着打，老手照着教。
Field manuals for sales, sourcing, and contract scenarios — juniors run them, seniors teach from them.
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Coaches
教练认证体系Coach certification
四级教练梯队（观察员 → 副教练 → 主教练 → 大师教练），让组织自己长出教练。
A four-level coach bench — observer to master coach — so the organization grows its own teachers.
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Tools
5C Planner 工作台The 5C Planner
线上谈判筹划工作台：5C 筹划、权力平衡、条款库、A/B/C 方案，一桌一档。
An online planning workbench: 5C sheets, power balance, a conditions library, A/B/C scenarios — one file per deal.
打开工具 →Open the tool →
下一场关键谈判之前，
先把体系装上。
Before your next big deal,
install the system.
跟我们聊聊你正在准备的那场谈判——一次体系诊断，看清筹码、缺口与打法，再决定从阶梯的哪一级开始。
Tell us about the deal on your desk. One diagnostic maps your leverage, gaps, and play — then we pick the right rung of the ladder to start from.
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