大客户销售 · AI 外化骨骼
Key-Account Selling, Augmented by AI
把销售从「感觉」转向「证据」——AI 重构客户画像、决策链条、预测精准度，让顶级公司销售运作水平可复制。
Move enterprise selling from intuition to evidence. AI rebuilds buyer maps, decision chains, and forecast accuracy.
我们是一家专注企业增长的精品咨询公司，也是一家 AI Native 的商业科技公司。所有顾问均出身世界头部企业核心决策层，以「标杆企业一号位」的实战经验，助力一把手破解增长难题。
A boutique consulting firm built for enterprise growth — AI-native to its core. Every partner has run a BU or function at a global category leader: carrying the P&L, building the team, shipping the outcomes. We bring that operator's playbook to your CEO's hardest problems.
极北光 · NORAAURA — 一家由「一号位」组成的精品咨询公司。 NORAAURA — a boutique consultancy of operators, not advisors.
我们专注于帮助 成长性企业 跨越组织、业务、资本的关键鸿沟。 合伙人来自爱立信、IBM、华为、阿里、京东、百度、SAP、飞利浦等世界头部企业——他们曾是这些公司里 战略 / 销售 / 采购 / 组织 / 业法 / 数字化 模块的一号位。
最优秀的人，培养更优秀的人。
We help growth-stage enterprises close the critical gaps in organization, commerce, and capital. Our partners have led the strategy, sales, procurement, organization, business-legal, and digital functions at Ericsson, IBM, Huawei, Alibaba, JD, Baidu, SAP, and Philips — each of them an operator who owned the outcomes — not just advised on them.
The best operators raise the next generation of even better ones.
九大模块，覆盖企业从 0 到 N 全生命周期的关键能力。 Nine practices spanning the full enterprise growth lifecycle — from launch to scale.
从品牌定位到销售一体化的体系搭建与赋能。
Marketing and sales, engineered as one continuous revenue engine.
跑赢高效增长的致命一公里。
Closing the last mile from product fit to repeatable revenue.
销售溢价 +3–8%，采购降本 5–15%，条款漏洞 ↓80%。
+3–8% sales premium · 5–15% sourcing savings · 80% fewer contractual gaps.
从北美、欧洲到中东、非洲的本地化操盘。
On-the-ground playbooks across North America, Europe, MENA, and Africa.
取势、明道、优术——从认清本质到落地执行。
Read the market, define the path, sharpen execution.
让法务从风控部门，变成业务的副驾驶。
Legal as the business's co-pilot, never its brake.
批量制造英雄，用「体系复利」替代「超级个体」。
Build leaders at scale — systems that compound, not heroes who burn out.
从估值故事到融资节奏，资本助力业务。
From the equity story to round cadence — capital that accelerates the business.
AI 不是装饰，是把业务流程「外化骨骼」。
AI engineered into the operating model — not bolted on as decoration.
我们是一家 AI native 的咨询公司——AI 在我们的方法、工具、交付里都是底层，而不是装饰。 An AI-native consulting firm. AI is embedded in our methods, tools, and delivery — never bolted on top.
把销售从「感觉」转向「证据」——AI 重构客户画像、决策链条、预测精准度，让顶级公司销售运作水平可复制。
Move enterprise selling from intuition to evidence. AI rebuilds buyer maps, decision chains, and forecast accuracy.
从 Stage-Gate 到 RAG 体系，每一个决策都有验证路径与反向信号——红灯响应率 >90%。
Stage-Gate and RAG built into ops — every decision has a verifiable path; red-flag response rate above 90%.
来自 SAP / 埃森哲 / IBM 的最佳实践，灯塔级数字化转型，覆盖 LTC（线索到现金）全流程。
Lighthouse-grade digital transformation rooted in SAP, Accenture, and IBM best practice — end-to-end Lead-to-Cash.
权力不对等的谈判桌上，最值钱的不是筹码，而是新变量。
At an asymmetric table, the prize isn't another chip — it's a new variable.
90% 的成长公司死在「项目侥幸」与「英雄式交付」的循环里。
Most growth companies stall in the loop between project luck and heroic delivery.
没有最优组织，只有最适配业务节奏的组织。
There is no optimal org structure — only the one that matches your business cadence.
把谈判从软技能改造成系统工程，这是企业在业务前线的底层运算。
Reframing negotiation as a system, not a soft skill — the underlying math of frontline business.
极北光管理咨询创始人。拥有丰富的国际履历与谈判实战经验，著有商务谈判领域的权威著作《逆势谈判》，发明谈判八段锦（8P Negotiation Diagram）©、5C 谈判筹划模型（5C Negotiation Planning Model）©、360º 谈判魔盘（360º Negotiation Panel）©、权力平衡矩阵（Power Balance Matrix）©、交易双方博弈模型（Buyer Seller Power Balance）©、逆势谈判三十六计（36 Negotiation Tactics）©、逆势谈判三十六忌（36 Negotiation Taboos）©、谈判对话能量阶梯（Negotiation Dialogue Continuum）©、开胃酒成交方法（Aperitif Method to Close a Deal）©、3O 风火轮（3O Hot Wheel）©、G-PROS 问题解决模型（G-PROS Problem Solving Model）©与五维教学方法（5-Dimensional Learning Method）©等系列实用工具，将谈判从"软技能"重塑为可复制、可衡量的工程系统。
现任北纬科技（002148）独立董事、熵评科技（Proxverse）董事；中华人民共和国科技部特聘导师、香港大学中国商业学院客座导师；并担任某精品投行与私募基金的风险合伙人（Venture Partner）。曾任商汤科技董事顾问，负责海外市场的战略规划与拓展；曾任某全球 IT 咨询公司销售副总裁兼通信事业部总经理，统管全球大客户与销售管理。在此之前长期任职于瑞典爱立信，在德国、中国、韩国，以及研发、咨询、管理、销售等多业务单元承担过要职并屡有卓越贡献，被公司推选进入全球下一代领导人培养计划，并任命为总裁青年顾问。
长期为全球多家头部企业提供全面的谈判赋能与咨询服务，学员行业横跨通信设备、人工智能、生物医药、医疗设备、高端制造、消费零售、奢侈品、高科技、新能源、互联网、游戏、广告、体育与专业服务。客户与合作方包括华为、小米、OPPO、VIVO、荣耀、腾讯、阿里、字节、网易、小红书、NBA、SAP、爱立信、诺基亚、中兴、商汤、比亚迪、吉利、沃尔沃、理想、小鹏、宜家、LVMH、历峰集团、施华洛世奇、阿斯利康、达能、雅培、强生、妮维雅、ALDI、贺利氏、UL、Zoetis、Saurer、Clariant、Sasol、Ficosa、GE、港机集团、中国商飞、太古、龙湖、Financial Times、LinkedIn、瑞典商会、香港大学、北京大学、中国科大、上海交大、香港科技大学、科技部、工信部等。出生于教育世家，能用中英文双语进行启发式的实操与教学，足迹深入 40 多个国家与地区，学员遍布全球 120 多个国家与地区。
本科毕业于中国科学技术大学（USTC）电子信息工程专业，研究生毕业于瑞典皇家工学院（KTH）无线通信系统专业，并于斯德哥尔摩大学（SU）与斯德哥尔摩经济学院（SSE）辅修跨文化领导力项目。
Founder & Managing Partner of NORAAURA. A seasoned practitioner with extensive international experience and frontline negotiation expertise. Author of Win Less, Get More, the authoritative work on commercial negotiation in Greater China, and originator of a complete framework set: the 8P Negotiation Diagram©, 5C Negotiation Planning Model©, 360º Negotiation Panel©, Power Balance Matrix©, Buyer-Seller Power Balance©, 36 Negotiation Tactics©, 36 Negotiation Taboos©, Negotiation Dialogue Continuum©, Aperitif Method to Close a Deal©, 3O Hot Wheel©, G-PROS Problem Solving Model©, and 5-Dimensional Learning Method© — turning negotiation from a soft skill into a repeatable, measurable engineering discipline.
Concurrent roles: Independent Director at BW Tech (SZSE: 002148); Board Member at Proxverse; Distinguished Mentor of the PRC Ministry of Science & Technology (MOST); Visiting Mentor at HKU China Business School; Venture Partner at a boutique investment bank and PE fund. Previously Director Advisor at SenseTime, responsible for overseas market strategy and expansion; and VP of Sales / GM of the Communications BU at a global IT consulting firm, overseeing worldwide key accounts and sales management. Earlier in his career he held senior positions at Ericsson Sweden across Germany, China, and South Korea, spanning R&D, consulting, management, and sales — selected for the company's Next-Generation Leaders Program and appointed President's Youth Advisor.
Serves leading enterprises worldwide with end-to-end negotiation advisory and enablement. Learners span telecom equipment, AI, life sciences, medical devices, advanced manufacturing, retail, luxury, high-tech, energy, internet, gaming, advertising, sports, and professional services. Clients and partners include Huawei, Xiaomi, OPPO, VIVO, HONOR, Tencent, Alibaba, ByteDance, NetEase, Xiaohongshu, the NBA, SAP, Ericsson, Nokia, ZTE, SenseTime, BYD, Geely, Volvo, Li Auto, XPeng, IKEA, LVMH, Richemont, Swarovski, AstraZeneca, Danone, Abbott, Johnson & Johnson, Nivea, ALDI, Heraeus, UL, Zoetis, Saurer, Clariant, Sasol, Ficosa, GE, HAECO, COMAC, Swire, Longfor, Financial Times, LinkedIn, the Swedish Chamber of Commerce, Peking University, HKU, USTC, SJTU, HKUST, MOST, and MIIT. Born into a family of educators, he teaches in fluent Chinese and English with a Socratic, hands-on style — having delivered programs in 40+ countries in person, with learners spanning 120+ countries worldwide.
BSc, Electronic Information Engineering, University of Science and Technology of China (USTC). MSc, Wireless Communication Systems, KTH Royal Institute of Technology, Sweden. Minor in Cross-Cultural Leadership, Stockholm University (SU) and Stockholm School of Economics (SSE).
极北光管理咨询高级合伙人。现任京东集团 CHO 体系特聘顾问（2025-）。曾任京东大学校长、领导力中心负责人、CHO 体系级专家（2021-2024）；前百度大学校长、学习发展中心负责人（2019-2021）；前阿里集团新领导力模型开发人、阿里学习平台负责人、湖畔学院战略 / 组织模块负责人（2017-2019）；前科大讯飞人力资源副总经理、HR COE 负责人（2016-2017）；IBM 全球领导力项目大中华区负责人（2007-2016）。
曾全面负责京东管理哲学及方法论体系搭建、京东文化框架搭建、京东 HR 体系 COE 重构（2021-2023 HR 专业化必赢之战负责人、京东领导力及软 OD 发起人）；百度集团学习型组织变革、百度集团绩效变革项目、百度集团知识管理项目、百度集团高管集体学习项目；阿里集团环路治理项目（OTD 模块负责人）、阿里湖畔学院战略 / 组织模块、阿里巴巴新领导力模型开发、阿里腰部三板斧（攻守道）创始团队成员；IBM 大中华区组织敏捷化项目、One GBS 万人级组织整合项目等。
主导过的客户项目包括科大讯飞集团组织战略聚焦、顺丰集团 HR 能力提升及对标分析、Ant Financial 集团组织人才国际化、同仁堂战略重构和组织变革、九州通管培生和组织文化、某头部茶饮国际化组织文化建设、某头部餐饮 HR COE 组织能力提升、某初创供应链组织绩效提升等。
本科毕业于中国科学技术大学高分子工程专业。
Senior Partner at NORAAURA. Currently CHO Advisor to JD Group (2025–). Former President of JD University, Head of its Leadership Center, and CHO-level Expert (2021–2024). Former President of Baidu University and Head of Learning & Development (2019–2021). Previously architect of Alibaba's New Leadership Model, Head of the Alibaba Learning Platform, and Strategy / Organization Lead at Hupan Academy (2017–2019). Earlier still: VP of HR and Head of HR COE at iFlytek (2016–2017), and Greater China Lead for IBM Leadership Programs (2007–2016).
Architected JD's management philosophy and methodology, JD's culture framework, and the rebuild of JD's HR COE. Drove Baidu Group's learning-organization transformation, performance transformation, knowledge management, and executive collective-learning programs. At Alibaba: led the OTD module of the Group Loop Governance project, ran the Strategy / Organization track at Hupan Academy, helped develop the New Leadership Model, and was a founding team member of the "Three-Axe" mid-level leadership program. At IBM: led Greater China organizational-agility programs and the One GBS 10,000-person integration.
Recent client engagements include strategic focusing for iFlytek Group, HR capability uplift and benchmarking for SF Express, talent-internationalization for Ant Financial, strategic and organizational restructuring for Tongrentang, the management-trainee and culture program for Jiuzhoutong Group, culture-building for a top tea-beverage brand going global, and HR COE uplift for a top F&B group.
BSc, Polymer Engineering, University of Science and Technology of China.
极北光管理咨询高级合伙人。资深实战型商业领导者，致力于在复杂且高不确定性环境中驱动业务增长与组织变革。专长 B2B 销售、国际市场拓展及科技企业商业化加速，具备从顶层战略设计到一线落地执行的全链路能力与实战经验，善于将前瞻构想转化为可持续的商业成果。
从产品经理成长为海外集团客户部管理者，跨越 15 年协同华为公司实现管理流程变革与职业经理人转身。期间成功主导多个数亿美金级别的复杂项目，荣获华为公司最高荣誉"特等军功"与"金牌个人"。
后加入荣耀担任南非国家总裁，全面负责国家战略、运营与 P&L，通过精准的市场策略与高效的跨文化团队管理，曾在一年内实现品牌市场份额增长 10 倍的行业瞩目成就。现专注于将大企业实战经验赋能于成长期科技企业，助其实现从线索到现金（LTC）的全流程管理与提升，有效突破增长瓶颈。
真正从一线炮火中成长起来的综合型管理者，具备在大型成熟企业与高速发展初创公司双重环境中均取得成功的独特经验，能运用结构化方法论进行深度商业诊断，将隐性技术优势转化为显性市场竞争力。
Senior Partner at NORAAURA. A battle-tested business leader who drives growth and transformation in complex, high-uncertainty environments. Specialist in B2B sales, international expansion, and tech-company commercialization — equally effective from the boardroom strategy to frontline execution.
Grew from product manager to head of overseas key accounts across a 15-year tenure at Huawei, leading multiple multi-hundred-million-USD complex deals and earning the company's two top honors: the "Special Merit Award" and the "Gold Medal Individual."
Subsequently President of HONOR South Africa with full P&L ownership for national strategy, operations, and execution. Through sharp market positioning and cross-cultural team leadership, delivered a 10× market-share gain in a single year — an outcome closely watched by the industry. Now focused on bringing that big-company playbook to growth-stage technology firms, with a particular focus on end-to-end Lead-to-Cash (LTC) excellence.
A general manager forged on the front lines, with the rare distinction of having succeeded in both mature enterprise and fast-moving startup contexts. Uses structured commercial-diagnosis methodology to convert latent technical advantage into visible market competitiveness.
极北光管理咨询西南区域合伙人。一位具有丰富大客户管理经验的业务操盘手——在早期的职业生涯中，他领导、主持过数十个金额过亿的销售项目。
曾经供职于爱立信、康宁、大唐等国际国内知名企业，也有过多次连续创业的经验，所创立的公司曾为某知名手机品牌西南地区最大的经销商。在职业生涯早期，刚加入爱立信的第三年，唐渊先生就成为爱立信全球 Top 100 Sales 俱乐部成员，并破格提拔为爱立信中国最年轻的区域首席代表，全盘负责西南区域的产品和服务业务和 P/L。后加盟国内某数字化转型 IT 咨询公司，助力公司 IPO 上市后成功退出。
他在工作中积累了丰富的与电信运营商、3C 消费电子、渠道商和国央企客户的谈判经验。授课风格风趣幽默，善于应对各种冲突和被动局面，能够使用受众听得懂的语言讲述商务谈判的技巧与应对方法。学员来自爱立信、诺基亚、国家电网、政府机关、小米、OPPO、海能达、NBA、UL 等公司。
毕业于东南大学，是一个有人文情怀的工科生。作为一个马拉松的初级爱好者，唐渊先生一直把超越昨天的自己作为赛道上的目标，止于至善是他的信条。
Southwest China Regional Partner at NORAAURA. A seasoned key-account operator who, early in his career, led and quarterbacked dozens of nine-figure RMB sales programs.
His career spans Ericsson, Corning, and Datang, alongside several ventures of his own — one of which grew to become the largest distributor of a major handset brand in Southwest China. In his third year at Ericsson, he was inducted into the company's Global Top 100 Sales Club and fast-tracked to become the youngest Regional Chief Representative in Ericsson China, owning the Southwest region's product and service P&L. He later joined a domestic digital-transformation consulting firm and exited successfully after the firm's IPO.
Has accumulated deep negotiation experience across telecom carriers, 3C consumer-electronics OEMs, channel distributors, and SOE clients. His teaching style is incisive yet warm — equally adept at managing conflict and passive negotiation positions, and at translating complex tactics into language any audience can absorb. Learners come from Ericsson, Nokia, State Grid, Xiaomi, OPPO, Hytera, NBA, UL, and others.
A humanities-leaning engineer at heart, he holds a degree from Southeast University. An amateur marathon runner whose personal creed is "surpass yesterday's self; aspire always to the highest good."
极北光管理咨询执行合伙人。少数同时具备最前沿高科技专业技能、国际化背景与多次跨行业成功实践的企业家，业界公认的互联网大数据领域专家与资深企业战略咨询专家。核心定位是结合"斯坦福创新力、麦肯锡战略力、阿里巴巴增长力"，为中国企业洞察网络化、数据化、智能化发展机会。
早年于美国斯坦福大学获得博士学位，是芯片行业工程自动化设计领域的专家，参与了两家硅谷芯片创新企业在纳斯达克的上市之旅。此后加入麦肯锡公司从事战略管理咨询，继而担任世界 500 强企业的战略高管。互联网大变革期，他加入阿里巴巴出任集团战略副总裁，兼任马云助理，全程参与打造阿里巴巴的高速增长生态体系。
李俊凌博士目前是星创俱乐部的创始人，也是数支大型产业投资基金的战略合伙人与产业研究院院长，致力于培养这个时代最优秀的创业者、企业家、CEO 群体，并支持他们成长为未来商界领袖，用创新创业的方式助力社会进步。
他极为熟悉中国本土市场，又深谙本土企业的国际化之道。上世纪九十年代，他经历并深度参与了硅谷最高速发展的十几年；进入 21 世纪，他见证并深度参与了中国互联网电子商务、大数据与人工智能行业突飞猛进的二十年。
Senior Advisor at NORAAURA. Among the very few entrepreneurs in Greater China combining frontier-tech depth with international experience across multiple industries. Widely recognized as an authority on internet, big-data, and senior strategy consulting — operating from the unique vantage of "Stanford innovation × McKinsey strategy × Alibaba growth."
PhD, Stanford University. Began his career as an EDA / chip engineering automation expert and contributed to the NASDAQ IPOs of two Silicon Valley chip startups. Joined McKinsey as a strategy consultant, then served as a strategy executive at Fortune 500 firms. During China's internet inflection point he joined Alibaba Group as Strategy VP and Chief of Staff to Jack Ma, helping architect the high-velocity growth engine that defined the company.
Now Founder of Starlit Club, and Strategic Partner / Research Director at several major industrial investment funds, focused on developing the next generation of founders, CEOs, and business leaders.
He spent the 1990s inside Silicon Valley's fastest decade and the following two decades inside China's internet, e-commerce, big-data, and AI explosion — equally fluent in both worlds.
极北光管理咨询高级合伙人。现任北京光辉财智管理咨询有限公司董事长，同时担任鑫苑集团董事。在金融、地产、科技等行业拥有二十多年的高管管理经验，过去二十年主导超过 50 家大型企业的转型项目，辅导企业完成战略升级与持续增长。
从业经历涵盖电信、地产、管理咨询等多个行业。曾任朗讯科技产品总监、怡安翰威特中国区副总裁、埃森哲公司合伙人、光辉国际全球合伙人等要职，是少数横跨企业实务与全球咨询双轨,具备战略与人才组织复合视角的资深合伙人。
长期为头部企业提供战略、人才、组织管理与投资方向的顾问服务,客户涵盖阿里巴巴、腾讯、京东、美团、奔驰、大众、强生、美国银行、民生银行、光大银行、万科、中粮、高瓴资本、英联资本、华平资本等。同时担任湖南华菱钢铁集团独立董事、百洋医药集团独立董事,分管公司治理与薪酬绩效事务。
本科毕业于青岛大学会计学专业,硕士毕业于清华大学管理工程专业,持有英国特许公认会计师公会(ACCA)高级会员资格,并曾在芝加哥大学修读 EMBA 项目,研究方向为企业组织与人力资源管理。
Senior Partner at NORAAURA. Chairman of Brilliant Wisdom Management Consulting (Beijing), and Board Member of Xinyuan Group. 20+ years of senior executive experience across finance, real estate, and technology — having led 50+ large-enterprise transformation programs over the past two decades, guiding clients through strategic repositioning and sustained growth.
Cross-industry track record spanning telecom, real estate, and management consulting. Former Product Director at Lucent Technologies, China VP at Aon Hewitt, Partner at Accenture, and Global Partner at Korn Ferry — one of the few senior partners with credibility on both the operator side and the global advisory side, bringing an integrated strategy-and-organization perspective.
Advises industry leaders on strategy, talent, organization, and investment. Clients include Alibaba, Tencent, JD.com, Meituan, Mercedes-Benz, Volkswagen, Johnson & Johnson, Bank of America, China Minsheng Bank, China Everbright Bank, Vanke, COFCO, Hillhouse Capital, CDH Investments, and Warburg Pincus. Concurrently Independent Director of Hunan Valin Steel Group and Baiyang Pharma Group, with oversight of corporate governance and compensation & performance.
BSc in Accounting, Qingdao University. MSc in Engineering Management, Tsinghua University. Senior Member, ACCA (UK). EMBA studies at the University of Chicago, with research focus on organization and human-capital management.
极北光管理咨询高级合伙人。在华为公司任职 20 年(2001–2021),先后担任华为子产品线总裁、亚太地区部 CTO、运营商 BG 无线网络 CTO,负责全球超过 1500 亿元的销售业务,具有丰富的营销与销售领域经验。
在产品线、研发及市场具备跨领域的成功实践经验。拥有 12 年以上研发及产品线经营管理经验,作为主要负责人参与大型系统规划、研发、上市、产品组合经营管理等工作。曾担任产品及解决方案销售专业委员会主任,负责全球 5000+ 行销专业能力建设及认证工作。深度参与 IPD、MTL、LTC、ITR 流程的建设与优化。
华为首位销售领域 7 级专家、全球专业领军人物、领域架构师、合同场景师,多次荣获个人金牌。
擅长领域:战略规划与执行、营销体系建设、产品投资到商业成功(IPD)、信息产业发展趋势研究。
Senior Partner at NORAAURA. 20-year veteran of Huawei (2001–2021). Held progressively senior roles as President of a Sub-Product Line, CTO of the Asia Pacific Region, and CTO of Wireless for the Carrier BG — overseeing global sales operations exceeding RMB 150 billion. Extensive frontline experience in commercial strategy and large-scale sales execution.
Cross-domain practitioner spanning product lines, R&D, and go-to-market. 12+ years of R&D and product-line P&L leadership, accountable for system planning, development, launch, and portfolio management. As Chair of Huawei's Product & Solution Sales Professional Committee, led capability building and certification for 5,000+ global sales professionals. Deeply involved in the design and optimization of Huawei's IPD, MTL, LTC, and ITR processes.
Huawei's first Level-7 expert in the sales discipline; recognized as a Global Subject-Matter Leader, Domain Architect, and Deal-Scenario Architect — multi-time Gold Medal recipient at the individual level.
Areas of expertise: strategic planning and execution, marketing-and-sales system design, end-to-end commercialization (IPD), and trend research on the information industry.
极北光管理咨询高级合伙人,主要负责欧美区域业务与生态合作建设。曾任三星电子副总裁、OPPO 全球副总裁、联想全球副总裁,以及索尼爱立信高级总监、SEB 高级工程师;并于瑞典斯德哥尔摩创立 Miles Ahead AB,深耕欧洲市场与通信行业多年。
一位有工程师情怀的商业领袖——从底层技术起步,一路走到全球副总裁席位,具备从工程实现到全球商业战略的全栈视野与跨文化操盘能力。
早年毕业于瑞典皇家工学院(KTH)。
Senior Partner at NORAAURA, leading Europe & Americas operations and ecosystem partnerships. Former Vice President of Samsung Electronics, Global VP of OPPO, and Global VP of Lenovo. Earlier in his career: Senior Director at Sony Ericsson, Senior Engineer at SEB. Founder of Miles Ahead AB in Stockholm, with a multi-decade footprint in the European market and the global telecom industry.
A business leader with engineer's instincts — having built upward from frontline engineering to the global executive suite, he brings end-to-end visibility from technical execution to global commercial strategy, with proven cross-cultural operating chops.
Graduate of KTH Royal Institute of Technology, Sweden.
极北光管理咨询欧洲区域合伙人。一位经验丰富的商业领袖，在采购、销售及卓越谈判领域拥有超过 16 年的从业经验。曾担任高级副总裁、集团谈判能力中心负责人、采购战略总监等高级管理职务，在欧洲、美洲及亚洲全球市场推动业务实现变革性成果。
在职业生涯中，成功主导了总金额超 18 亿欧元的竞争性谈判，运用博弈论等先进方法优化谈判结果。为 1200 余名采购与销售领域专业人士提供培训及指导，帮助团队在复杂谈判中实现成本节约、利润最大化及效率提升。
在飞利浦任职期间，他牵头在集团采购部内成立谈判卓越中心（CoE），为 250 余名专业人士提供培训，并指导高风险供应商谈判，在四年内实现超 4 亿欧元成本节约。在任仕达 Sourceright 期间，他领导欧洲销售团队，并组建了以 Top Sales 为核心的卓越谈判团队，成功为 545 余名员工提供新业务拓展及合同续约方面的培训。
专业领域涵盖商业战略、供应商与客户谈判、采购转型及交易优化。他在新产品导入（NPI）采购、大宗商品管理及竞争性谈判设计方面的深厚知识，帮助企业实现显著的财务收益。拥有奈耶诺德商业大学（Nyenrode Business University）管理学硕士学位及管理、经济与法律学士学位。精通荷兰语和英语，具备葡萄牙语和德语的工作语言能力。
European Region Partner at NORAAURA. A seasoned business leader with over 16 years of experience across procurement, sales, and negotiation excellence — having held senior roles including Senior Vice President, Group Negotiation Capability Center Lead, and Director of Procurement Strategy across Europe, the Americas, and Asia.
Personally led more than €1.8B in competitive negotiations, applying game-theoretic methodology to optimize outcomes. Trained and coached 1,200+ procurement and sales professionals, helping teams capture cost savings, maximize margin, and accelerate efficiency in complex negotiations.
At Royal Philips, founded the Negotiation Center of Excellence within Group Procurement — training 250+ professionals and guiding high-stakes supplier negotiations to deliver more than €400M in cost savings over four years. At Randstad Sourceright, led the European sales organization and built a Top-Sales-anchored negotiation excellence team, training 545+ professionals on new-business development and contract renewal.
Expertise spans commercial strategy, supplier and customer negotiation, procurement transformation, and deal optimization — with particular strength in NPI sourcing, commodity management, and competitive negotiation design. MSc Management, Nyenrode Business University; BSc in Management, Economics & Law. Native Dutch; fluent English; working proficiency in Portuguese and German.
极北光管理咨询采购机制设计与谈判专家。擅长谈判战略制定、采购机制设计及数据与绩效分析，能在复杂环境中厘清关键问题，并在欧洲、澳洲及亚洲等全球市场创造可量化的收益。
一位战略思想家，擅长应对复杂事务，同时也是高级管理层与高管团队信赖的顾问。运用行为经济学、谈判学及战略领域的专业知识，在卓越采购、战略制定、绩效管理、数字化转型、数据分析及组织设计等领域推动卓越成果。
在政府机构和跨国企业 15 年的职业生涯中：运用创新拍卖机制完成总金额超 15 亿欧元的合同谈判，实现超 1 亿欧元成本节约；为管理 50 亿欧元支出的间接采购部门设计并主导战略规划、绩效管理及报告流程；推动核心采购信息的数字化转型，管理关键数字化产品（含商业智能工具）的开发；开发并交付战略与谈判培训项目，提升组织战略谈判能力；为高管及运营人员提供谈判战略指导，助力其处理复杂的利益相关方及供应商关系；主导跨职能战略项目管理，包括新冠疫情期间的供应链风险管理与缓解工作。
拥有蒂尔堡大学经济学硕士学位（专攻实验与行为经济学、调查设计及经济政策制定），以及墨尔本大学经济学与商学学士学位。在顶尖经济学期刊发表两篇行为经济学论文。热衷于迎接新挑战，乐于与各专业及学术背景的求知者交流。
Senior Consultant at NORAAURA, specialist in competitive negotiation design and procurement mechanism design. Skilled at negotiation strategy, procurement architecture, and data and performance analytics — delivering quantifiable returns across markets in Europe, Australia, and Asia.
A strategic thinker comfortable with complexity, and a trusted advisor to senior leadership and executive teams. Applies behavioral economics, negotiation science, and strategy expertise to drive results in procurement excellence, strategy formulation, performance management, digital transformation, data analytics, and organizational design.
Across fifteen years at government institutions and multinational corporations: led more than €1.5B in contract negotiations using innovative auction mechanisms, capturing over €100M in cost savings; designed strategic planning, performance management, and reporting processes for an indirect procurement function managing €5B in annual spend; drove the digital transformation of core procurement information and the development of key digital products including BI tools; developed and delivered strategy and negotiation training programs; coached executives on negotiation strategy in complex stakeholder and supplier scenarios; led cross-functional strategic project management, including supply-chain risk management during the COVID-19 pandemic.
MSc Economics, Tilburg University (concentration in experimental and behavioral economics, survey design, and economic policy). BSc Economics and Commerce, University of Melbourne. Two peer-reviewed publications in top-tier economics journals.
极北光管理咨询高级顾问。具有丰富国际履历的法务、战略、管理、家办复合型人才,高科技互联网行业从业背景,熟悉投资、金融、内控、审计等专业领域。先后任职于华为、阿里巴巴、OPPO 等多家知名跨国企业并担任法务总监等要职。华为期间,参与并负责全球合同管理体系、内控合规体系的设计与全球推广运营;阿里期间,主导阿里集团法务中台建设,深入推动集团法务合规精细化运营策略的设计与落地。
曾于巴黎、伦敦、东京、香港等地工作,具备大型跨国企业事前、事中及事后丰富的法务及风控实操经验,参与并主导多家国际咨询公司大型变革咨询项目在行业领先企业的成功落地。擅长操盘大型跨国企业法务合规体系化建设,精通传统法务向业务驱动型数字化法务变革转型的方法和落地方案,具备公司治理、企业合规、争议解决、家族治理等复合知识结构与丰富的法律实务经验。
业务擅长:目前带领一支训练有素跨法域、熟悉家族企业治理与全面合规、精通家族基金会及家族信托合规运营、家族企业内部调查与商业犯罪预防、境外执法与监管机构谈判、家族财富保全及风险处置、危机化解与争议解决等全方位专业法律团队,以家族企业与财富管理为核心定位,研究全球视野下家族企业与财富价值管理关于保护、管理与传承的核心诉求与场景。
荣誉及职务:全球法律智库董事、中港家族律师协会董事、中国合同起草审查标准专家委员会成员、北京大学法学院客座讲师、北大高端法商人才计划(GLBE)、瑞士中国法律协会理事、海南国贸商事法律服务调解中心特邀调解员。
Senior Consultant at NORAAURA. A multi-disciplinary professional combining international legal practice, corporate strategy, management, and family-office expertise — with a deep background in high-tech and internet industries and working knowledge of investment, finance, internal controls, and audit. Held senior counsel positions at Huawei, Alibaba, and OPPO. At Huawei, designed and globally rolled out the contract-management and internal-control compliance systems. At Alibaba, led the buildout of the Group's Legal Mid-Platform, driving fine-grained operational design for legal-compliance functions group-wide.
Worked across Paris, London, Tokyo, and Hong Kong, with rich frontline experience in pre-deal, in-deal, and post-deal legal and risk operations within large multinationals — having co-led the implementation of major transformation engagements by international consulting firms at industry-leading clients. Specializes in building systematic legal-compliance frameworks for large multinationals, with deep expertise in the transition from traditional legal departments to business-driven, digitally-enabled legal functions. Integrated knowledge across corporate governance, enterprise compliance, dispute resolution, and family governance.
Currently leads a multi-jurisdictional legal team versed in family-business governance and end-to-end compliance, family-foundation and family-trust compliance operations, internal investigations and commercial-crime prevention, foreign-enforcement and regulator negotiation, wealth preservation and risk handling, crisis management, and dispute resolution. Focus: family enterprise and wealth management — studying, through a global lens, the core needs and scenarios of protection, stewardship, and succession.
Affiliations and honors: Board Member of a Global Legal Think Tank; Board Member of the China-Hong Kong Family Lawyers Association; Member of China's Contract Drafting & Review Standards Expert Committee; Visiting Lecturer at Peking University Law School; Faculty of PKU's Global Legal-Business Executive (GLBE) program; Council Member of the Swiss-China Law Association; Invited Mediator at Hainan International Trade Commercial Mediation Center.
极北光管理咨询高级合伙人，常驻北美。在北美品牌和市场推广行业从业十余年，Debbie 为 50+ 个品牌在北美的推广和公关做过策划与执行。
曾负责腾讯、阿里巴巴、字节跳动、米哈游、莉莉丝、游族、百度在北美的品牌和市场策划、推广和落地执行。也为美标（American Standard）、好时（Hershey's）、香奈儿（Chanel）、Nespresso、Vitamix、Hamilton Beach 等国际知名品牌负责公关策划、线下活动、及新媒体平台的运行和增长策略。
精通中英文稿件，撰写的新闻稿件在 Globe and Mail、Bloomberg 等国际媒体上发表，为客户在 Marilyn Denis Show、Globe and Mail、Bloomberg 等国际主流媒体争取报道，达成数亿次曝光（impressions）。
个人品牌受业界认可——曾荣获 Marketing Mag Top 30 Under 30 提名，并被 CBC、Huffington Post、Chatelaine、CTV、CP24 等北美知名媒体采访。专长包括公关、品牌战略、合作伙伴拓展、社交媒体增长与运营、KOL 营销及活动策划。
Senior Partner at NORAAURA, based in North America. With over a decade of agency experience, Debbie is a creative and metrics-driven marketing and PR professional who has designed and executed global marketing campaigns for more than 50 brands.
Has led North American brand strategy, market planning, and on-the-ground execution for Tencent, Alibaba, ByteDance, miHoYo, Lilith Games, Youzu, and Baidu. She has also directed PR programs, offline activations, and social-media growth strategy for international brands including American Standard, Hershey's, Chanel, Nespresso, Vitamix, and Hamilton Beach.
Specializes in public relations, brand strategy, partnership development, social-media growth, influencer marketing, and event planning. Has secured coverage for clients on outlets including The Marilyn Denis Show, The Globe and Mail, and Bloomberg — generating hundreds of millions of impressions.
Industry-recognized: shortlisted for Marketing Magazine's Top 30 Under 30 in 2016, and featured in Huffington Post, CBC, Chatelaine, CTV, and CP24.
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